Follow the Signal, Reach Buyers Who Are Ready.

We identify and engage high-intent buyers actively researching your solutions—so your brand shows up at the right time to drive faster, qualified demand.

The Intent Targeting Process

  • With Enrich Demand’s Intent Targeting, we help you spot and reach people who are actively researching solutions like yours. These are real decision-makers showing buying intent — not just cold leads sitting in your funnel.
  • We use our own first-party data from trusted content placements to track what topics your potential buyers are interested in. That way, your campaigns focus on the right people, at the right time.
  • You'll see what your audience is reading, which keywords they care about, and when they’re most engaged — giving you a smart, data-backed way to connect with them.
  • Intent Targeting works even better when paired with our Single Touch, Double Touch, and BANT programs. Together, they build stronger engagement and move your leads faster down the pipeline.
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How We Collect Our Unique Intent Data

Step 1: Topic Tracking

  • Every content asset on our websites is tagged with specific topic keywords. As visitors explore our content, we log what topics they’re most interested in based on what they read, download, or engage with.

Step 2: Buyer Scoring

  • The more relevant topics someone interacts with, the stronger the signal they’re in a buying cycle. We build and update each visitor’s profile over time, scoring their content behavior to show you who’s actively researching solutions like yours.

Step 3: 360° Intent View

  • To give you the full picture, we don’t stop at our own data. We match what we see across our network with broader industry intent signals — giving you a 360° view of your ideal customer’s behavior both inside and outside the Enrich Demand ecosystem.

Why This Matters

  • B2B buyers do a lot of research before ever talking to sales. They might compare vendors, read reviews, or download several assets while they explore options.
  • The good news? That activity leaves a trail of digital signals. We use those signals — those “breadcrumbs” — to help you understand who’s in-market, what they care about, and when to reach out.
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